Link Auditing

[CGR-Creative]

Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.

[Andy-Halliday]

Hi

I was going to write a in-depth answer, but this previous blog article is my bible for link auditing. I would only be duplicating everything that is mentioned and as we know duplicate content isn't good for SEO.

http://moz.com/blog/link-audit-guide-for-effective-link-removals-risk-mitigation

Thanks

Andy

[CGR-Creative]

Thanks Andy! This will save me time!

[MarieHaynes]

There's lots already written about this, but here are my quick thoughts:

-Don't rely on an automated tool.

-Get links from all available sources - GWT sample, GWT most recent, ahrefs, majestic, OSE, Bing Webmaster Tools if available.

-Break it down to one link from each domain.

-Check each domain and determine whether the link is one that was made for SEO purposes.

-If you're not sure, err on the side of disavowing.

-See if the client was given a list of links that were made for them.  If so, then start by disavowing those.

Hope that helps!