PR & DA

[WebMarkets]

What are the best ways to increase a website's page rank and domain authority?

[Andy-Halliday]

Hi

Easy answer: get relevant links to your website.

But its slightly harder than that. First of all read: http://moz.com/community/q/how-to-increase-domain-authority

You want to find relevant and influential people in your industry and link to your content and share your content. (Followerwonk) is a great tool for this.

I would worry less about the DA of the website you are getting a link from, and more about the relevancy of the link.

Image if Google didn't exist. You would want links on the web that drove potential customers to your site, not on high DA sites that are not important, so if you think like this - you don't need to worry about potential algorithm updates.

If you want people to link to your site, you have to give them a reason to, so you need something on your site worth linking to, whether that is a blog article, infographic, etc.

Hope this is helpful, its the basics of what you need to do, and there are a lot of tactics for link building, but just make sure they are genuine long term strategy and not short term wins.

Things to not do for link building:

• Ignore directories (yes you can potentially get a good relevant link, but there are a lot of pitfalls that aren't worth the risk)
• Ignore all the emails from India etc (sorry, there is too much spam that comes from there, there are probably some very good services from India, but there are more than would cause you harm)
• Anyone claiming to get you to get you number 1
• Link farms
• Many more here: http://moz.com/blog/17-types-of-link-spam-to-avoid

Thanks

Andy