How To Increase Clicks In Google Shopping?

[The_Kiwi_Man]

I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks?

Current budget is $10 a day at $0.01 per click bid.

Should I increase my bid per click or add more products or both?

Thanks!

[MoosaHemani]

I haven’t personally tried Google shopping but I personally think you should look in to other competitors and see if you can get the estimated data. Increasing your bid is also a good idea. Another reason why you might be getting less clicks is because of the quality of images…. Make sure you are using high quality images and to the point product titles.

I believe the best way to learn this game is to try and test stuff on continuous basis.

Hope this helps!

[The_Kiwi_Man]

Thanks for the response. With a $0.01 bid I'm at the very end of the list so I think that may be a reason. The images are good quality as well, but I do think it's a position issue.

[BruceA]

Hi Kiwi man

Before you do any adjustments, download and cut and slice the adwords report data for this shopping campaign, analyse it and re-analyse it.

Check the campaign setup and see where your current money is going with your downloaded stats.

"Shopping" is hugely competive and you need to distil your target and also your products very very carefuly before spending more.  Look out for high click throughs with no conversions or high bounce rates.

Hope this helps

Bruce

[flowsimple]

Your culprit right now is definitely the minimum bid. You can see what kind of Impression Share you are getting in the Adwords interface. If it's not at least 40-50%, keep raising your bids.

Once enough data has accumulated you'll also see a Benchmark Max CPC which will help you further optimize your bids as you will know what other advertisers are bidding on similar brand/products.

I'd also make sure your PLA is subdivided in a way that makes sense and is easy to optimize.

[BruceA]

Just seen the update to this question.

If you have a high value, high margin product, yes you might be able to afford a AU$20 cost per conversion, but if you are only making AU$15 on a sale, then this makes no sense at all.

Hope this keeps the little grey cells working.

Bruce.