Questions about reorganizing a website's content structure

[accessintel]

I'm working with a publisher who is considering reorganizing the content on their site, which up to now has been presented more or less as a portal site for a variety of segments in a particular business industry. One scenario that is on the table is to remove some content sections altogether and republish them under their own unique domains.

It's important to note that this reorganization would be part of a new brand strategy.

So my first question is whether this is one of those avoid-at-all-costs scenarios? My second question is if we decide to procede, what kind of time could it take for these new domains to generate the same level of search traffic they are currently pulling in on the portal site?

Thanks!

[AdamThompson]

Splitting content off to separate domains is not a 100% no-no. I would only do it if the content is targeted to significantly different market or user segments, though.