Can you target multiple keywords for the same content using canonical tags?

[JerBardwell]

This post is deleted!

[Linda-Vassily]

If you use a canonical tag, only one (whichever one is the canonical) will show up in the SERPs. Rather than trying to trick Google [history has shown this doesn't work in the long run ] you can either make two really different pages, separately targeting the two keywords, or if they are very closely related terms, you could use both variations on the page. You might even make it a stronger page by doing this. [See Cyrus Shepard's fascinating Moz blog article on Advanced On-Page SEO, especially where he talks about synonyms and close variants.]

[JerBardwell]

Thank you Linda!

I appreciate your quick response and the article you linked to is great (Still reading)

You Rock!

[DougRoberts]

Another thing to consider is the visitor/commercial intent of the specific keywords you're targeting.

You can find that even very similar keywords/synonyms can have a different intent or level of customer awareness and even though they may be "talking about the same thing", you may want to create separate pages that match the searchers intent/objectives.

Don't stop at the point you determine the keyword volumes and whether the keyword is relevant to your business/services/products, but ask yourself "what is the visitor looking for/trying to do when they search for {query}"

And take a good look at the search results returned from each keyword it can tell you a lot about how both google and your completion view the term.