How can I get the most out of uploading a print magazine to my client's website?

[StoryScout]

Hi Mozers,

My client is just about to launch a print magazine for her watch business.

There is so much valuable content in the magazine and we want to feature it on the website both for SEO purposes and also for those who prefer to read articles online instead of reading a physical magazine.

My question is: what is the best method of displaying the magazine to get the most from search rankings and also to capitalise on the beautiful imagery from the magazine.

The best option that I can think of is to upload the magazine as a flipbook and create a separate page on the website to display each article so that search engine crawlers can index the content.

I do understand that this could be problematic if users are only spending time reading the flipbook and not so much time on the article pages.

Do you guys have any suggestions about how to get the most out of this opportunity for my client?

THANK YOU IN ADVANCE.

Meaghan

[TimHolmes]

Hello Meaghan.

I am not wholly sure how flipbook is crawled and if this would be of benefit or not (any further comments may determine more) But I do know that PDFs can be crawled for content etc, as such maybe upload the PDF as an accessible document, providing the copy has remained as text and is not now image based.

Secondly, have you considered adding each of the magazine articles to a blog of some kind on the site, that way your will most likely benefit from the addition of new quality writtern content for its users. You do not necessarily need to add it all of the offline magazine this would possibly be detrimental to the effectiveness of the publication, but you could certainly hand pick some of the best to feature. Alternativily you could opt for an online subscription base and put all the articles online as well as in print, but have only a few teaser articles accessible to the public.

Having your content online will then be make it bit more approachable and also sharable to the masses via social platforms etc, this could potentially help your subscriber and visitor base grow leading to new opportunities.

Hope that helps.

[StoryScout]

Thank you Tim,

Your response certainly makes much sense and I have noted it in my strategy for this clients.

Much appreciated!

Meaghan