Structured Data Schema for Local business

[Dan-Lawrence]

Hi

Where should you add ‘local business’ schema, the 'Home Page', ‘About Us’ page, 'Contact Us' page etc etc ? I presume the page with the address such as 'contact us' page but if say the address is on every page say in a footer for example is it ok to add address schema to every page ?

I know someone who did this and havn't got any rich snippets out of it so presume best to focus on one primary page such as 'contact' or 'about' type pages ?

Also:

If your business serves multiple areas can you add schema for the other areas too or is it only for your primary business address ?
For example if your business address is listed in say ‘Wandsworth’ but you visit & serve customers in ‘Clapham’, ‘Balham’ & other regions of South West London, anyway of adding local business address structured data to your site for these areas too (to help target local searches including these other regions)

Many Thanks
Dan

[Martijn_Scheijbeler]

Hi Dan,

I would definitely put it on the About us and contact pages. You could go for all pages if all your contact information, for example, could be found in the footer of pages.

[Dan-Lawrence]

Thanks Martijn !

[Dan-Lawrence]

ps - any idea how to add schema for the regions served ?

for example my clients business address is in are A but their customer and regions they serve are in areas B, C & D if you see what i mean and really want to target local search (in part by applying region specific schema) for these regions not just the company address address

Any advice much appreciated ?

all best

dan