Total link graph question

[imageworks-261290]

how is it that our website and our two competitors basically have the exact same link graph, except for at different levels?

[OlegKorneitchouk]

You all get similar links? It's a good strategy to find links that competitors have and try to get the same ones because..

1. you know they work since your competitor is ranking (strong links)

2. they are linking to sites very similar to yours so you would be a good fit (high relevance)