Tools or guide to upgrade the Ranking of my website

[cFocus]

Hi everybody,

I'm new on SEO Moz and we don't realy know where I need to start to optimized the SEO of my client

When i go in the On-Page Optimization section of my SEO Moz account in my campaign, i have a lot of page with a Rank of #1 but with a Grade of F. Why it's our page who are first and it's not another page? Why I have a F grade but i'm first?

We don't know where to start when we want to increase the SEO of a page from a client. Where I can find a tools, a guide or a checklist that explain what i need to do to increase the ranking?

Can someone help me please?

Thank you

[Rich_Coffman]

Hello, you will first and foremost want to peruse this beginners guide http://moz.com/beginners-guide-to-seo.

I do not rely on their on page optimization grader.

Regarding the Grade "F" --  it says F because your page is not aligned with the keyword that moz software is grading your page for. ie your page ranks #1 for "farm raised pearls" but the page gets an F because the keyword moz software is grading you on is "farm raised pearl necklace".