Do i direct traffic to all social platforms or not?

[nomad-202323]

Hi ...I have a brand that is very strong socially..specifically facebook and twitter and this is where we have directed all strategy and traffic. We recently wanted to establish a presence on google+ and have done so. My feeling at this point is to maintain a presence on google+ but only direct social traffic to facebook and twitter from the brands website....so we can keep the focus here aswell as the stronger community. I have noticed other brands doing something similar.....is this a good strategy or should we be directing traffic to all the platforms from the site?...bottomline should we be linking to all our social platforms from the brands website or keep it linked to the stronger platforms and just maintain a presence on the others?

thank you

[BrianJGomez]

You could ask 5 people this question and get 5 different answers. My strategy for most of the brands that I manage is exactly what yours is with one exception: we are now linking to our Google+ pages but not prominently.

The only exception is clients who are trying to rank locally (google maps) because now that reviews on Google Places must be done with a Google+ account, and reviews are critical to ranking locally in the maps, it's necessary and logical to send users to our Google+ Places with the hope they leave a review.

In fact, there's considerably more value in a Google+ review for my Local SEO clients than say a Facebook Like or a Retweet.

[nomad-202323]

thanks for that...i agree with you 100%.... the brand does not rely on a geographic location and is more global.....glad to hear you have a similar strategy except for when "places" comes into play...appreciate your insight

[jennita]

Hi! I would definitely link to Google+ from your website. It just has so many benefits for SEO, that having that connection won't hurt. It doesn't need to be super prominent if the majority of your community is on FB and Twitter. But I don't think it will hurt anything by having it there. Plus, you may find that you actually do have a community on G+.

I also agree with bjgomer13 that everyone you ask will probably say something different.