How can you tell if a competitors' FB post was boosted?

[KempRugeLawGroup]

Does anyone know how to identify if a FB post was boosted or not? Does FB or a third party software have that  capability?

Thanks,

Ruben

[KeriMorgret]

Unless it happened to show up in your feed (in which case you can see a note that it was sponsored), to my knowledge, there's no way of knowing it was paid. I asked Marty from Aim Clear and a couple of other people about this last spring, and they weren't aware of a way either. If one post has 3000 FB likes, and all the other posts by the page have about 10 likes, you can guess that they did something, however.

[KempRugeLawGroup]

Hi Keri,

":f one post has 3000 FB likes, and all the other posts by the page have about 10 likes, you can guess that they did something, however." is what I've been doing...it makes competitiive research and/or analysis tricky though. It's ball park, but I still can't know for sure if something REALLY was popular or just paid.

As always, thanks for looking out! I appreciate it.

• Ruben

[KeriMorgret]

No problem! Also, one other factor is that even if you did know that they didn't pay FB to boost, you don't know if there was a third-party service they used to get likes.