Any way to track an Email Href in Analytics ?

[Antony_Towle]

Moz,

To help with our conversion tracking efforts is it possible to track contact Email Href clicks ?

Preferably using Google Analytics so i can filter them into my reporting,

Thank you,

James

[LynnPatchett]

Hi,

You mean tracking when someone click on a mail link in a page that directly opens up their email client yes?

If so you can track it by adding some js to the link and declaring the click as either an event or a virtual pageview. You can then set up a goal based on the event/pageview to make it easier to track in analytics. This page details the setup (it is for download link tracking but the concept is the same).

[Antony_Towle]

Exactly what i was looking for,

Thank you,

James

[WhiteboardCreations]

Hey James! Yes, you can certainly track clicks from your email as Lynn explained and that Google link helps for the walk-through! I wrote an article almost 2 years ago about this very topic (http://whiteboardcreations.com/google-analytics-email-signature-click-tracking/), which we helped coach our clients on and we also implemented. It is very cool and you'll be surprised at the clicks you actually get from your email signature!

Great question and glad you're thinking outside the box. Many people literally forget the power of email and an imformative email signature with calls to action! All the best in your tracking!

• Patrick

[Antony_Towle]

Thank you,

I will look into this article, We have a company wide email signature so this would be useful,

James

[WhiteboardCreations]

James, sorry for any confusion. I'm certainly not going to discourage you from checking out the article, but, the article is an outline from how to set up the tracking URLs in Analytics at that time (Oct 2012). As we know, GA has transformed their setup significantly. The nice thing for us is that GA still continues to track those URLs we set up as individual "Goals" so that saved us and many clients from having to redo or modify anything as GA evolved.

The Google link Lynn referenced is your best bet for setting up now

• Patrick