What should i do to get success with PPC only

[Futura]

Apart from SEO, As i don't know anything about PPC much its abbreviation, so is my question is that some of our client has been using this to leads their business. So can you guys please help how are the things and steps i should take care to work onto to get with PPC as well along SEO.

[William.Lau]

PPC and SEO is different.

SEO is organic.

PPC is pay per click, which you're paying for.

PPC is effective in getting instant traffic and a direct line to your customers/users. You have to analyze which keywords are most effective and which convert the best. This takes time and adjustment, thus PPC management is very important to keep ROI high.

The SEOmoz blog has tons of useful blogs on PPC posted by members of SEOmoz community. Here are a few that you might be interested in.

http://www.seomoz.org/ugc/8-ways-ppc-and-seo-are-better-when-used-together

http://www.seomoz.org/blog/6-essential-ppc-landing-page-optimizations

http://www.seomoz.org/ugc/useful-ppc-tactics-for-online-retailers