URL Structure

[PrasoonGoel]

I'm going through the process of redesigning our website, and the URL structure was brought up. We currently have our URLs structured as domain.com/keyword.  It seems that some people think setting your URLs up to look like:  domain.com/directory/keyword makes more sense from a user's perspective, and from a search engine's perspective. With our directories labeled as services, solutions, clients - I see no value in adding directories as it dilutes the keyword and brings the keyword further away from the domain.

Are there situations where adding a directory before the page in the URL makes sense? If anyone has data showing the difference between the two that'd be great!

Thanks,

Brian

[Andy.Drinkwater]

Hi Brian,

I don't know of any data that would show this one way or another. There are benefits to both solutions, and negatives. One the one hand, you have pages closer to the homepage, but perhaps a slight negative mark from a users POV - if the user was incline to look at the URL in order to gain additional information about where they are on the site.

It does make sense to be informative for the user, but introducing a new hierarchy and pages, might have a negative effect on the SEO.

-Andy

[PrasoonGoel]

Very helpful, I appreciate it!