We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?

[Tusk2Tail]

The content of the old blog belongs to the company, hence no issues of copied content.

The options I have are:

1. Use old content as is

2.  Re-use old content in more interesting format i.e use info-graphics and the likes

3. Do not use any of the old content. Create new content

[Chris.Menke]

Crayo,

Before your question should be answered additional details should be considered.  Specifically, info relating to the value of that old content and how it is helping the domain.  If there any external links pointing to any of those pages, retain or update the content and keep or 301 the urls.  If there are no links going to internal pages and the domain has minimal pagerank, and it hasn't bee updated for years, I wouldn't worry about starting from scratch.

[Tusk2Tail]

Chris,

The only value the blog will add is a link to our website. The Blog has a very low domain authority and page authority. Do you think the best option would be to use the old content but creatively craft it to be more relevant to our audience?

[Chris.Menke]

Yes, I think that may be the best use of the company's past investment in that content.