Question regarding on tracking

[WayneRooney]

Hi guys,

We are tshirts printing company.
We have of course a website and we have around 18k monthly visitors.
We get around 75 daily quotes.
We are not E commerce so we dot sale on the website.

We can get all the information from Google analytic regarding to how many quotes we got and from where they came from but we can't know how many quotes was converted.

I heard that i can add ref code on the url and then i will see that code in our quotes system and i will know from where that quote arrived.
Another thing that i know i can do is that the system will remember that first url that the visitor enters the site so like that i can know exactly from each url we got the quote and i know that the professional name for this is  SESSION.

So after all this, the obvious questions here is,

Is everything that im saying here is make sense ?
Can i add SESSION to WordPress site ? And how easy is that/or the cost for that ?
For all of you the expert out there, is this the right way to track everything if you are not eCommerce ?

Any help are welcome !!

[SamuelScott]

If I understand your situation correctly, you do not sell directly on the website but give (or get?) quotes instead? Here's a simple solution.

Whenever someone gives (or gets?) a quote, have the site direct them to a "thank you" page. Set that page as a Destination URL goal in Google Analytics (or any similar platform). One arrival at that "thank you" page would be one "conversion." Then, you can track conversions to see what people from what traffic sources tend to "convert" (by giving (or getting?) quotes).

However, it is important that there be no other way to arrive at that "thank you" page except by getting (or giving?) a quote. Block the page from search engines. Have no navigation to that page at all. And so on.

I also think you are asking how to know which "conversions" turn into paying customers? Unless you sell directly on the website and use e-commerce tracking, you will need to use a CMS (customer management system) and integrate it with Google Analytics (or any similar platform). This way, you can track results from the beginning to the end of the "funnel."

I hope that helps -- good luck!