Wondering why PR hasn't increased?

[niamhomahony]

Hi there,

I’ve been working on a website for about 6 months now and the page rank still remains at 0 - Google Page Rank.

Fresh content has been created across the majority of the site, blog implemented, titles and meta’s, schema.org, we've built some good links etc.

There are a lot of 404’errors but a lot of this is to do with stocking issues, products being sold/taken down and new products being put up. Do you think this is the major reason the page rank is not moving – but 404’s are a regular occurrence on a lot of E-Commerce sites. Also, the server went off line on two occasions(obviously Google frowns upon this) but in general server is grand.

Also when we started working on the website it wasn't in the best of shape DA: 11, now it's DA:17. I know still not great but moving in the right direction.

Just wondering yer thoughts on the PR?

[GPainter]

First off ignore PR

Page rank is updates once maybe twice a year, Google has said they don't really use it as much and if you base your metrics on it you're going to have a bad time.

FEAR NOT! Moz's domain authority or Majestic SEO's Trust flow or ahref's domain rank (or if you combine them all) are all good metrics to look at.

Hopefully that helps you base how well your doing better than pr. (pr can be an used on a longer term plan but i don't put much weight on it any more.)

Good luck!

[Bryan_Loconto]

Hey niamhomahony!!

PR & Domain Authority are useless. Don't focus too much (if at all) on these as they will drive you crazy and not deliver any ranking increase or $$.

[Ray-pp]

You PR hasn't changed because Google hasn't updated it, because they rarely update PR.

PR should be ignored.

[KeriMorgret]

The PageRank that is reported to users on the Toolbar is updated only a couple of times a year these days, and is known to only be an approximation of the actual PR (Google themselves have said this).

Google does have an internal PR they use that is frequently updated, but not revealed to users.

[TestoUSA]

I agree with all the opinions voiced here. PR isn't really relevant any more. With all the algorithm changes from Google, it can be tough to keep up. I always suggest  following Matt Cutts' blog and video channel. Any time there is even the hint of a change, he usually mentions what is going on at Google.

He is currently on leave, but his blog and video channel provides great information!