Images on Social Media - Can they be Optimized?

[desmond.liang]

My company has been sharing images on its Facebook and twitter outlets which are getting a lot of shares. It seems to be the only thing really working for us. Is there a way to optimize this or use it to our advantage for our website? Or is this just something that will help me gain some edge rank in Facebook?

[NakulGoyal]

Well, as long as it's building your brand and your facebook/twitter brand pages are getting the credit, without actually seeing the media assets, it would not be possible to say if there are any other opportunities. If you'd like, you can share it here or send it via a private message and I'd take a look.

[desmond.liang]

Right now they are literally just motivational quotes or funny HR quotes (if you could believe it).. I've attached one.

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[TheeDigital]

Tiffany,

The sharing and retweeting of your images will definitely help you gain edge rank, the specific applications, but if you're looking to optimize your site using both Facebook and Twitter you have to remember that Facebook is mostly closed off to Google.

Twitter has started closing off other companies as well, but it still does get crawled a bit from Google.  What I would suggest is Tweet a picture then also attach your brand's name to the Website.  Maybe like this, "Like this? :insert image:   It's available now at Tiffany.com"  It won't give you a lot of link juice but it will give you some especially if it's shared a lot.