Site has disappeared since Panda 4 despite quality content, help!

[search_shop]

Our site www.physicalwellbeing.co.uk has lost over 20 first page rankings since the end of May. I assume this is because of Panda 4.0.

All content on the site is high quality and 100% unique, so we did not expect to get penalised. Although I read somewhere that if Google can't read particular js anymore they don't rank you as high.

The site has not been blacklisted as all pages are showing in Google's index and there are no messages on webmaster tools. We have not taken part in any link schemes and have disavowed all low quality links that were pointing there just in case (after the penalty).

Can anybody see anything on www.physicalwellbeing.co.uk that may have cause Panda update to affect it so negatively?

Would really appreciate any help.

[Lee_Thomas]

Whilst it is possible that Panda had something to do with your ranking drop I don't think so looking at your site. You have well structured text although it could certainly be thicker on your main pages. Your homepage current has 264 words including headers. Understandably it is challenging creating 100% unique content that is actually high quality whilst being a good length to optimize for Panda.

I would say that where you have disavowed links it is possible that you have disavowed some links which were in fact helping your ranking as opposed to hurting it. This has happened to a number of my clients and the solution is simply to work hard a building natural links.

Alternatively, your homepage is very media heavy (despite being well optimized for page speed). This wouldn't explain such a dramatic drop but it would certainly improve your rank as well as your bounce to bring that load time down. Sliders and videos on the same page even with deferring the JS still add a large data load. Yoast explains this better than I could.

Hope this helps!

[EGOL]

I took a quick look at the site and agree with Lee.  The content is good, could be a little thicker but that is probably not the problem.

Just tossing something out... a lot of space is given to huge images, huge whitespace, huge video, huge navigation....  So much that the first word of content is 800 pixels down on the content pages and over 1000 pixels down on the homepage.

So, I am wondering about two things.... 1) are people not going down to look at the content and instead bouncing?  2) are search engines seeing no content in the first thousand pixels and giving you a demotion.

Finally... and I am just saying this, knowing nothing of the business in specific, but being a person who has spent a long life in very intense athletics.   Between ages 15 and 45 I would have been one of your best clients.   Now, decades later, I am still someone's client, but not a client that matches my first impression of your website.  So, if your biz matches the images on the website then you have no need to change.   But, if your potential clients are below that intensity then they could be bouncing off of the website, in search for something less rigorous.  The images are much higher than  my impression of "physical wellbeing".

Maybe you have heard this famous quote that I read in a climbing magazine decades ago.... "The demands of the sport attract a certain type of person.... but at the same time severely limit its appeal."

[search_shop]

Thank you for your comments Lee. I agree that it is a bit media heavy as this was the request when the site was built, we could do with altering it really so that there is just the video or just the slider. The disavow was done well after the rankings drop so I doubt it will be the case.

[search_shop]

EGOL again thank you for your help it is highly appreciated. Bounce rate is really low at 4% so I am not sure it is that but I take your point. The target audience is more 25-45 really as my client offers Urban Conditioning which would potentially be too much for someone over 45.

Maybe you are right about the pixel info, I think that can be solved by toning down some of the heavy media.

My only issue with both responses here is that it was ranking highly before panda. Where you are pointing out general optimisations and not Panda specific, so what I really need to know is what panda 4.0 has picked up on.

[TammyWood]

I would say you are bordering on over-optimization. Your alt tags are a bit spammy, you are using the keyword meta tag ( a spam signal), you're using both tags and categories within Wordpress, which can cause duplication.

I agree with the other posters ( and your post on Google), not Panda related - just viewed again by Google.

[KeriMorgret]

With a bounce rate that low, do you by chance have multiple GA tracking scripts, or something that's triggering an event even if no one goes to another page? Look at the source code when you're in incognito mode, in case your CMS suppresses one of the GA codes when you're logged in as admin.

[voice of experience and learning the hard way here!]