How to determine if you have same site pages competing for rankings?

[dogstarweb]

One of my client's sells career assessment tests / personality tests. The site includes a shop with detailed product pages for the tests and also has lengthy informational pages describing the science behind the different tests, etc as they are pretty indepth and hard to understand for someone who is new to them. The site also includes a blog that has 500 or more posts, all career related... some of them referencing products.

My concern is: We'd like the product or information pages to rank for SERPs. Some of the blog posts are ranking instead for their top target keywords.

My question is: Is there an easy way to determine which pages on a site are competing for the same keyword? And what is the best way to correct this issue and ensure the correct page gets targeted? I was thinking adding a noindex to the pages would be the best way.

Advice is greatly appreciated!

[EGOL]

Here is the best way that I know to check that.   Do a site query like this if you want to see the pages on your site that are relevant for "baloney".

Site:egol.com baloney

My site is like yours.  I have product pages and often multiple information pages and sometimes blog posts.  I make sure that all of those link to my preferred ranking page.   Also, the most important ranking pages on my site are in the persistent navigation.

But, I have a site with a few thousand pages, so the secondary and tertiary ranking pages have multiple links to them from other topic-relevant pages.  To get my preferred page ranking in the SERPs, I do these things....

1)  get as many RELEVANT internal links as you can pointing to your priority pages for any given keyword

2)  be sure that your priority pages have the best on-page optimization for your preferred keyword

Much of the time, my informational pages rank best because they receive more external links and because they have much richer content.  So, to drive traffic to the money pages, I have multiple links on them to the money pages and even display ads for the products on the money pages.   Just like running ads for your own products.

[dogstarweb]

You're a rock star. Thanks!!