Has anyone used Capterra and will I get penalized for paid links?

[DenverDude007]

Hello -

I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and  I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site.

If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks,

Jeff

[KeriMorgret]

Will the links be nofollowed?

[DenverDude007]

It looks like they redirect the link somehow in their system, but there is no nofollow tag in their links. Here's the page:

http://www.capterra.com/event-management-software/

[Capterra]

I saw this question and wanted to respond on behalf of Capterra.

We (Capterra) are actually not a paid links site. We have editorial reviews of all content which has to be approved and will often undergo change.  We also do not directly link to software websites. The point of listing on Capterra has always been to reach, educate and help our software buyers, not to influence rankings on Google or other search engines. We have worked with thousands of software companies over the last 15 years, and not a single one has noticed/mentioned any change - positive or negative - in their search rankings due to their Capterra listing.  I hope this helps!  Please let us know if you have any additional questions or concerns.

[DenverDude007]

Thanks for that reply ... it was very helpful, and I appreciate your company's stance on that.