Who and how does one get in Fresh Alerts?

[jessential]

Who and how does one get in Fresh Alerts? This is such a great tool! Thank, Moz! I would like to use this more often and to a better advantage. Can someone help me understand what criteria the tool uses to choose who it and what it picks up?

Why would someone's personal family gathering turn up in my Moz Fresh Alerts("Minneapolis home buyers"?

http://mydesultoryblog.com/2014/07/having-a-great-time-with-katelyn-and-drew-in-wayzata-mn/

My Desultory Blog

Desultory thoughts on a variety of subjects …

Having a great time with Katelyn and Drew in Wayzata, MN

It seems completely random when and which of my blog posts show up in Moz Fresh Alerts.

For example one that did ("Minneapol​is real estate sellers"): "5 Critical Shifts in the Twin Cities Housing Market"

http://www.homedestination.com/real-estate-blog/4-critical-shifts-in-the-twin-cities-housing-market

Jeannie

[Abe_Schmidt]

Hello Jeannie!  This is Abe at Moz. Fresh web explorer is an awesome tool and I have just the thing you need: http://moz.com/help/guides/research-tools/fresh-web-explorer. Click the How To tab and we will guide you through the process. The alerts will be sent it the address associated with your Moz account Have fun with Fresh Web and write help@Moz.com if you have any issues getting that set up. Enjoy your week!

[jessential]

Thanks, Abe!

The tool is far more complicated than I thought.

And it offers more insights and opportunities than I have been using. I didn't think of it in terms before as useful for link building.

Thanks, Moz, once again.