Google directs people to the wrong page on my site.

[bradgmo]

My site is split up into sections about different services my company offers. My problem is, when someone does a search for one of those services, My site's main page comes up rather than the page devoted to the particular service they were searching for. What can I do to make the pages about a specific service rank above my main page?

[cibble03]

Your main page almost always carries more weight than any other page on your site. It is mostly because everyone who links to you will probably link like this; "www.your-site.com" as apposed to "www.your-site.com/product-1" so therefore your main page is the only page on your website with any "authority".

You should go out and find other sites –in your product niche– to link to each of those products.

Example:

www.yoga-teacher.com (potential link)  adds a link to your product
www.your-site.com/learn-yoga (your product)

Google needs to see that your main page is linking to each of your four products (if it's not already doing so). Then any links you get from external websites will be linking to those products also. Which is like the external source telling google; "Hey google, this page www.your-site.com/product-1 is the page you need to rank for this kind of product".

Note: Only get links that are of high quality, Moz has some great tools to help you with this.

http://opensiteexplorer.com & https://freshwebexplorer.moz.com

Best of luck,

cibble.

[bradgmo]

Thank you Cibble,

I will look into getting those links.