What do you charge for Pay Per Click?

[AdamWormann]

I know the answers vary greatly, and I don't want anyone to have to give away numbers.  I guess the question is more, how do you charge?

• Percentage of ad spend (if so, what percent if you don't mind)
• Percentage plus hourly rate
• Flat Fee
• Hourly Rate
• Results Based
• Some other model?

I'm just curious how other people are doing it and if I'm in the minority.  Thanks.

-Adam

[KempRugeLawGroup]

Some other model?

Our firm has been approached by people who charge a monthly fee with a contract, a monthly fee without a contract, and I think someone else wanted to charge us a monthly fee + percentage of ad spend.

Best,

Ruben

[Travis_Bailey]

I would generally recommend a percentage based upon a set budget. That seems to be fair enough. Bruceclay.com is pretty transparent about their pricing. I would say that's a fair enough pricing example. If you start charging much more than that, it will really eat into campaign performance, IMO.

Then again, if I didn't have to pay bills, I would do pretty much all internet marketing functions for free.

[flowsimple]

We have a very different model. Flat rate, no contracts, and by effort (as measured by ad groups).

[Laurean]

Flat rate, and charge an hourly rate for setting up additional ad groups and tie in the reporting.  We try to keep the client's money in their pocket and just charge for a reasonable amount of effort.  That seems to work well for both clients who spend $10,000/month and those that spend $1,000/mo on PPC.