What are some best practices for optimizing alternate versions of a brand name?

[Vspeed]

What are the best methods for ensuring that the correct spelling/formatting of a brand name rank in the SERP when an alternate formatting/spelling of the brand name is searched. Take for example the brand name (made up for example purposes), "SuperFry". Many customers search using the term "Super Fry" (with a space). To make things worse, not only does Google not return the brand name SuperFry, but it also auto corrects to another brand name "Super-Fri". Is there a common best practice to ensure the customer finds the intended brand name when they simply add a space in the search term? I assume a quick fix would be to create an ad words campaign for the alternate spellings/formatting. What about an organic solution? Perhaps we could create a special page talking about the alternate ways to spell the brand name? Would this solution send mixed signals to Google and potential hurt the over all rankings? Thanks much for any advice!

[wrttnwrd]

My favorite is the "No, not like this" article.

You poke a little fun at yourself with a piece that says something like:

"Hi. Our name is SuperFry. Yes, SuperFry. There's a lot of confusion out there about our name. We blame ourselves. Folks have used Super-Fri, Super Fry, Super-Fri [list more here].

We appreciate the creativity, we really do. And we're sorry we created a name with so many spelling possibilities. But it's our name because [story of the name]."

Hope this clears things up,

John Doe
CEO
Super Fri SuperFri Super-Fri Super Fry SuperFry

[Vspeed]

Great idea wrttnwrd! Thanks so much for your response. We will try this out. Thanks!