Store locator searches online and offline store visits

[SEO5Team]

Hi All,

What is the accepted % for visitors that conduct a store locator search online actually visiting that particular store for the nutrition industry? (For example if 50 people used the store locator search on the website , we can confidently say that 25 of them actually went to that store)

Any input or reference to studies/white papers on this topic would be appreciated.

Cheers,

SEO5..

[RobertFisher]

SEO5

Interesting question and i get what you are after. Herein lies the issue: the variables are too many to develop a constant about this. IMO.

So, let's say there are 10 nutrition stores online and half have retail locations within a fixed area - does the fact that there are people choosing totally online options affect the number?

If of the 5 locations with retail, 2 are in densely populated areas does that affect the number of people who go to those stores more or less than the 3 that are in less densely populated areas? What if one of the three is truly rural?

Also, what if the product arrangements are different? 
What if shipping is presented in a different way for each? So, if I buy whey protein isolate in a large container that weighs 10 lbs and one ships and the other doesn't...

So, it is just too difficult to isolate. You would have to set up a fairly controlled test to get close for your specific area. I do not believe you can get better than =/- 25% even with the best test.

Sorry,

Robert

[SEO5Team]

Thanks Robert, appreciate your input.