Effect of CCTLD on engagement and conversion?
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Hi Dennis,
Quite an interesting take on an older topic. To be honest I'm not aware of anyone who has data on this, but if I come across any I'll be sure to share.
I try to look at it from a links prospective and an infrastructure prospective.
If the company has the infrastructure to consistanly update independent sites that's awesome. However, how many possible links are they loosing out on by spreading out resources like that?
Someone else gave me a google example of companies that have all languages hosted on one site. http://www.apple.com/choose-your-country/
Apple seems to get along just fine. If your company has the infrastructure to have CCTLDs consistently updated yet large companies like Apple do the opposite, I would survey a few large companies and see what they do. If it's good for them, it's probably good for you.