How do I make a content calendar to increase my rank for a key word?

[oomdomarketing]

I've watched more than a few seminars on having a content calendar. Now I'm curious as to what I would need to do to increase ranking for a specific keyword in local SEO.

Let's say I wanted to help them increase their rank for used trucks in buffalo, NY. Would I regularly publish blog posts about used trucks?

Thanks!

[EGOL]

Let's say I wanted to help them increase their rank for used trucks in buffalo, NY.

If they have a sales lot within Buffalo then using local search is the best place to start.

Would I regularly publish blog posts about used trucks?

This is a good way to waste a lot of time.  I only use the content attack when I have topics to write about that are of very high interest.  You gotta do a great job.  There are tons and tons and tons of stuff about used trucks on the web.  Most blog posts about them will be lost on the forest.  If you are not producing content that stands out then you might be wasting your time.

[KeriMorgret]

To help find things to write about that won't waste your time, spend a moment to think about what will save your time. What questions do you get on the sales floor? What questions do you get emails about? What questions do people call in about? That's what your customers want to know.

[David-Kley]

"What questions do people call in about?"

Good idea Keri.

You can also come up with a list of what a consumer that is buying a model of truck will type. Such as:

Common problems of model
Easy fixes for issues with model
Consumer reviews for model
Publisher reviews for model

Things like that. As Egol stated, you can easily waste a TON of time blogging about stuff no one will read or care about. Do a few searches yourself. I'm sure if you spent 10 minutes searching around you could find some topics worth covering.