How to find competitor links

[928shopper]

I see in the links report that my competitor has x amount of external links.  How can I see what these links are?  When I go to tools the report returns blank.

[spencerhjustice]

I would start by looking them up in opensiteexplorer which is a Moz tool. This will give you a majority of your competitors links. If you want a more in depth breakdown then I would look at https://ahrefs.com/ and https://www.majesticseo.com/ but you're only going to get a snapshot without a paid subscription for those.

[Moz.HelpTeam]

Hi there,

Spencer has it right - to analyze the backlinks of your competitor, simply pop the URL of your competitor into Open Site Explorer and you can see all the link metrics for that domain.

The reason your own link reports might be empty are if your website is new or if it has no backlinks itself that our crawlers have found. If you had links that we have metrics on, they would show here. But note that these are your links, and not your competitors. Again, you can use Open Site Explorer to see your competitor links.

I can definitely see how this might be confusing. I'll add a note for our product and engineering teams to suggest ways to make this more clear and easy to use!

Thanks for writing in!