Keyword Appearing on Home Page - Moz Page Grader

[AMG100]

Hi

Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B.

I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page.

Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress"

What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ?

Thanks

Adam

[Andy.Drinkwater]

Hi Adam,

I would remove those footer tabs. I have never been a fan of these as there is always speculation over what Google can and can't see, depending on how they are implemented.

Try to resist the urge to get your key phrases into the page too many times. Google are pretty smart at figuring these things out and as you said, your competitors are ranking well without the need to do this.

I would also be focussing on link-building for the site as that will be one of the biggest contributors next to content. Have you done much of this for the site?

-Andy

[AMG100]

Thanks Andy

Totally Agree

No so far I have been working to recover the site from a Manual Action which I have now done and recieved confirmation from Google in Webmaster Tools, after this the site went o page 1 for "Fancy Dress" previously not in the top 100 pages.

I havent looked at link building as such yet as our DA and PA suggests we should be higher than our competitors in the serps

Thanks

Adam

[Andy.Drinkwater]

Great to hear you have recovered Adam.

Also, it is worth remembering that as good a job as MOZ do, they aren't Google so you can't really use that as a definitive gauge of how well you are doing in that department. It's a 3rd party indicator (albeit a good one), nothing more.

If you wish, I can run a quick scan of your backlink profile to see how it looks?

-Andy

[AMG100]

Thanks Andy , I would really appriciate that

[Andy.Drinkwater]

No problem at all. I will set a crawl going and see what I find when it finishes

-Andy

[Andy.Drinkwater]

Dropped you a PM with some specifics Adam, but isn't looking too healthy.

-Andy