Google snippet chosen why?

[PPGUKLTD]

We have a page about buying property in the Megeve area of the Alps in France. We are No.2 on Google.co.uk for the term "megeve property for sale" and No.1 for "megeve property".

http://www.prestigeproperty.co.uk/MegeveProperty/Properties.asp

If you search for "megeve property for sale", Google serves our META description as the snippet:

• Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR.

However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page:

• A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ...

Does anyone know why Google would serve this particular snippet instead of the META description. Is it the number of strong and descriptive words used, or some other reason?

[Martijn_Scheijbeler]

They mostly look at the relevancy of the snippet to your query, and by copying in the META description here in my opinion I can agree with what Google did there. Your longer query: "megeve property for sale", the words: "for sale" are in your META description so Google might favor that over creating their own snippet. For the more general query they probably didn't like that the query wasn't in your META description and decided to pick a snippet from the page that included it.

[Devanur-Rafi]

Hi,

Its not new that Google changes the page titles and descriptions.

Here you go for more:

http://searchenginewatch.com/article/2342232/Why-Google-Changes-Your-Titles-in-Search-Results

and here..

http://searchengineland.com/google-title-wrong-157819

Best regards,

Devanur Rafi.

[David-Kley]

If you search for "megeve property for sale", Google serves our META description as the snippet:

• Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR.

Looking at the relationship of the location, and the word sales. Means a user wants to buy, and your description contains that phrase.

However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page:

• A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ...

User is looking for general info on the subject, and your on page does the job well. Almost sounds like a magazine article.

It sounded like you were asking for an exact answer. There you go.

Google is most likely looking at the relationship between the words, and trying to serve the best result to interest a user aka Hummingbird in action