Mobile SERPS: how to optimize for call button

[TruvoDirectories]

Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search:

-since when is this button available in SERPS

-is there anything specific you can do to actually have google display that call button (schema.org, ...)

Kind regards

Pieter

[SEOKeith]

Hi Pieter,

They are google local listing results, on a mobile device the number is displayed as a call button.

You will need to setup a Google Places account (which is now integrated with Google+) and get it to rank in order to show up with a call button in the SERP's.

I did a blog post on Google Places Optimisation that you might find useful.

Keith