Schema.org

[pretige12]

Has anyone successfully added the schema.org code to an ecommerce site?

Was it of any benefit to seo?

[lucek]

I managed to add this to one of my sites. I can't tell for sure that it did anything good to my rankings (I did too many changes at the time) but I can guarantee You that someday it will. Here's why:

• You show search engines that You put effort into creating Your site,
• structured data is yummy,
• someone, somewhere, someday (most probably already) will scan web for structured data and will use it in some way, potentially linking back to You.

Notice: I used GWT to verify validity of code on product pages, however GWT told me that it didn't found any rich data on the page. As I later found out it didn't mean that my code was invalid, but that GWT decided that the page isn't interesting enough to scan for structured data.

[pretige12]

Thanks Lucek great answer, i went ahead and did it, it was pretty painless and i used the GWT to verify it was being read.  Its reading the review counts, high and low values but doesnt display them as star ratings - maybe thats only for PPC.  But the rest all works which is great.

I was surprised that an ecomm category page wont return any snippets as it contains multiple product tags (according to GWT), but this now puts my worries to one side about too many key word repetitions on the category pages as ive told google exactly why that is.

Here's to a succesful launch!