Retargeting and Display Advertising - Moz data

[supps]

Hello Dr Moz'ers

So we have a new competitor in our market (6 months) that has basically copied our business model 100%, grrrr. We have been in the market since 2008 .This new website is ranking well considering how difficult our market is.

This new website is using the re-targeting display advertising and within 6 months his Moz data is showing around 45,000 back links, is this because of the re-targeting display advertising?

Is there any link juice from the re-targeting display advertising because the MOz data says the site has 100% follow even though its an image.

Cheers

[spencerhjustice]

Remarketing should have no benefit to rankings whatsoever. Remarketing ads are loaded via javascript, are generally in iframes with nofollow and they go through a redirect chain before leading to the website. This means that they aren't actual links that Google sees or counts for SEO benefit.

They may be using some sort of blackhat method to gain links that fast, but remarketing is not that method.

[supps]

Cheers guys,

Is there a way to PM the site domain name for more detail incite as it's not making much sense to us. The data is very confusing.

Even though there is no google juice can the MOZ data be confused by the ad links?

[JasmineA]

I am fairly sure it doesn't even see ad links, but let me check with the Moz team & get back with you.

[supps]

Much appreciated Jasmine.

[DavidLee]

Hey Steve!

We will index any HTML links if they can be found but not links embedded in JS as most ads are with their redirect structure.

Hope this helps!