New Rules Keywords of Google Panda

[Jesslyn]

Hello Everyone,..

I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords.

So this is what I mean:

When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" .

Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description.

This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords.

Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.

[GPainter]

Hiya,

Google release an update a while ago now called "humming bird" the idea with the update wasn't to penalize of anything but to better understand users search terms as English can have multiple meaning for one search. So knowing this you have to think luxury dog clothes & designer dog clothes are very similar and Google understands this and what it's trying to do it give you what it thinks the best search is for that term.

You can read some more here http://moz.com/blog/hummingbird-unleashed or do some searches and find out more.

Obviously that's a simple version there may be other factors but I only took a brief look.

[FCBM]

Without doing any research my bet is luxury dog clothes has far less search volume than designer dog clothes. So the site you're talking about decided that they don't want to chase the words with less volume which makes sense. Also Google is smart enough to make the connection between designer and luxury. You usually don't want to worry too much about long tail keywords as those have low volume searches and don't make economic sense to optimize pages for something that get searched rarely. What does make sense is getting a high ranking for decent traffic KW and then blogging or something to capture the long tail words.

Hope that makes your understanding a bit better.

[Jesslyn]

Hello Chris,.. Hello FCBM,..

Thank you for helping me to explain what's going on here.

Well then, regarding the long tail keywords, what do you suggest about the tools of "keyword difficulty" that SEOMOZ offered? Whether keywords how would you choose based on the keyword difficulty?

Thank you Chris & FCBM

[GPainter]

Hiya,

lots of things to look at but try

http://moz.com/blog/keywords-to-concepts

and

http://moz.com/blog/keyword-volume-tools

My favorite sneaky tip is "don't hit enter" on the second link!

and finally research research research the more time you put into researching the more it pays off down the line.

[Jesslyn]

The other question is,.. If I want to post about the 4th July dog harness.. what the best keyword for that?

As I have looked up at the keyword difficulty tool that keyword "4th July" and "dog harness", they have the high search volume. But then if I look up the long tail keyword of "4th July Dog Harness" it only a few search volume. So then, what do you think what keywords should I use then?

Sorry I am a newbie ,.. need a guidance Thank you

[DragonSearch]

Long term keywords are highly targeted which means that, overall, there is generally less competition. While 4th July Dog Harness may not be receiving as much traffic as the other keywords you had mentioned, there is less competitions. This means that the chances of your website being served up in the SERPs for this search are much higher - which is what you want ^Caitlin

[Jesslyn]

Hi Caitlin,..

Thank you for helping me to answer my confusion.

Yes I know Cait,.. It was all written on the guide. But then, If I type the long tail keyword on the search engine, there is no website using that long tail keyword appeared on the first page. That's why I am so confused right now. You can check to type "luxury dog clothes" at GOOGLE, but then website which appeared on the first page is nothing used "Luxury Dog Clothes" instead "Designer Dog Clothes", "Dog Clothes", "Designer Dog"

[GPainter]

Hello again,

So I've taken the time to Google your search and behold -

Meta Title - Designer dog collars, designer dog leads, designer dog ...

URL - www.*****dog.c/

Meta Description - Designer, stylish and luxury dog collars and dog clothes from UK pet boutique Lovemydog, stylish dog coats, designer dog collar and leash, show leads,

You may see that the search term is in fact there but its in the meta description yes its not the strongest but combined with the humming bird update its enough to rank it along with a good domain authority.The reason you want a long tail compared is a short tail like July 4th, all though July 4th may get more searches but the longer tail 4th July Dog Harness get less searches but less competitive and more likely to convert to your keyword.Hope that helps.

[Jesslyn]

Thanks again Chris for your help

Chris I want to ask regarding the link that keywords to concept that you gave to me. So then, when I am looking up for a keyword in the Google keyword planner, there will be a group of ideas that is related to a keyword that I looked for. Which is very good for me to make it as a themed concept in my fully content, isn't it?

Then,.. should I write each of keywords in the group of ideas as meta keywords at my website? Since in the article that we shouldn't optimize for only a single keyword.

What do you think?

[GPainter]

that's just an example from the term you mentioned write the meta for users, you want the grab their attention and if you can slip a few keywords in there all the better.

Nothing worse than seeing a meta description or title like

Keyword | keyword | keyword

Its a difficult line as you need to get the balance right of users vs keywords. If you know your content is about only a couple of things then its easier. As you've started you can and I recommend look at your competitors see what they are doing how they are doing it and why its working and most of all learn from it.

Keep going!

[Jesslyn]

Owh well... now it is like a puzzle inside my head. LOL It's not as simple as I think I guess. Thanks once again Chris. YEappppp,.. I am not give up!!!! gooo gooo gooo...