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    4. Old page redirection method ?

    Old page redirection method ?

    Intermediate & Advanced SEO
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    • innofidelity
      innofidelity last edited by

      New web site uploaded .but still there are many old site's pages index in Google .I have created  301 redirect for similar page but what about rest of pages?as eg

      there is a page called www.xxxx.com/testimonial.php but new site don't have a testimonial pages so what i can delete old page and redirect to home page or what please advice me

      1 Reply Last reply Reply Quote 0
      • RobertFisher
        RobertFisher last edited by

        Chandana

        Assuming the 301 is correctly done (.htaccess file, url to url, etc.) you can still redirect a page to one with a different url. So www.xxxx.com/testimonial.php to www.xyxy.com/about-us/ as an example.

        If you have pages with litte or no links and no real value to the new site, you do not have to redirect them if you don't want to.

        Hope it helps,

        NakulGoyal 1 Reply Last reply Reply Quote 3
        • NakulGoyal
          NakulGoyal @RobertFisher last edited by

          I agree with Rob 100%. It's "Okay" for some links to be 404. You do not have to redirect every single page from the old site to the new site structureI would make sure if any of your old pages have deep links coming from other "strong" sites, consider redirecting them for sure to get the most link juice flowing correctly to your site.

          1 Reply Last reply Reply Quote 1
          • donford
            donford last edited by

            In general the technical correct way to tell Search Engines a page no longer exist is to give a 410 response code.

            REF: http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html

            The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.

            If the page has no seo value, or user value then a 410 would be preferred.

            As Robert pointed out, if the old url has a valid new url then you should 301 redirect it to the new location.

            If the page does have SEO value (like good backlinks, high serp ratings for strong keywords), but no new matching page, you should do one of two things:

            1. Create the page
            2. 301 it to the nearest possible match

            Hope that helps,

            Don

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