Google Not Displaying Rich Snippets

[Kingof5]

We implemented rich snippets for products some time ago. When viewing our site through a site:xxxx.com on Google, they don't show for every product, despite the fact that they should.

I've taken some of the URLs that don't show rich snippets in the SERPs, ran them through Google's testing tool, and they display fine. Not sure what's going wrong here. Any thoughts?

[Whebb]

Hi David,

I'm guessing you are talking about the review/ratings snippets? You said some are working and some are not, so sounds like they are implemented correctly. I have seen sometimes that a minimum amount of reviews are necessary for the snippet to appear, but have not verified this. Do the products that are appearing have more reviews then ones that are not? Significantly more?  Also, when was the last time, you submitted the product pages to GWT? The page may need to be crawled again to pick up any new reviews.

[Syed_Ozair]

I think David is talking about http://schema.org/Product and http://schema.org/Offer here ... I have the same problem. I added these structured data elements on the page about a fortnight ago and it is not displayed in SERPs. I have tested it in webmaster tools and it does pick up the structured data.

[Kingof5]

Syed is correct, that's the markup I'm talking about.

jStrong, product pages are submitted with the XML sitemap every week. They're correctly implemented as the rich snippet testing tool shows them the right way. I see no pattern with reviews. Now I'm seeing even less of our pages displaying with rich snippets, so I'm chalking this up to Google just getting more stringent with when they display them.

[Everett]

Hello David,

This is an issue for many sites at the moment, I think. I just finished diving really deep into another site having the same problem, and we ended up - after fixing everything that "could" be wrong - deciding that Google has probably tightened the reigns on rich snippets displaying for product pages. Whether this is based on page-level authority metrics, number of reviews, trustworthiness of the reviews, etc... I do not know.

It is not guaranteed that a page will display snippets in the SERPs even if the code is implemented correctly. That is about all we can know at the moment. The same goes for rel author thumbs and other enhanced SERPs.