Optimisimng you tube videos

[Hardley111]

Hi we produce a range of videos of which are part of a paid advertising campaign on a third party site. We then take these videos and upload them to you tube. From an SEO perspective what is the best way to  optimise these videos? Should I use keywords in video titles and video descriptions etc

[kwoolf]

An addition to your latest post.

Question is why you want to add so much content for search engines on YouTube? You want people to find your results on YouTube or you own site? Maybe explain what your doing in more detail so I don't assume the worst here. I'll surely try to help.

[iPullRank]

Hey Hardley,

I concur with Kevin's point below. Giving all of your traffic to YouTube isn't the best idea. Phil Nottingham's research has shown that an extremely low number of users click through to links in YouTube descriptions. Naturally, YouTube is the 2nd biggest search engine on the web and people will find you within it, but you should consider self-hosting your videos so the traffic lands on your website. Wistia is a great solution for that.

All that said, YouTube pages pretty much follow the same rules as any other page on the web with regard to Google. On-page optimization with keyword-relevant copy, titles and metadata and off-page optimization in the form of links. Do those things as you normally would and your videos will rank in Google. The on-page factors and engagement metrics lead to its ranking within YouTube. YouTube also has its own Keyword Research tool so you can identify the terms that need to be placed in your tags, descriptions and titles.

-Mike