Everything seems right, but the rankings are poor

[Heers]

Hi,

I'm clueless at the moment and looking for some advice. I've got a site build on the Genesis framework for WordPress. So the basis of technical seo is fine, also robots.txt and sitemap are ok. The content is seo proof, the autority is better then a lot of the competitors. Still the site won't rank anywhere near where it 'should' be ..

The strange thing is on one keyword the site ranks 1 in Bing and is not to be found on Google.

There are no Google penalties, all the seo tools in the world say everything is OK ....., last week for one of the keywords there was a ranking on page 1, a few days later the site didn't show up at all.

The only thing I can think of is that the domain hasn't always had a good reputation. According to some backlinks (all disavowed) there has been porn on it some 5-6 years ago. Before the domainname was acquired.

[BWoods]

Do you have main keyword | sub keyword in your titles and your clear of all errors?

Can you share your site and what keyword you are trying to rank on?

[Heers]

it's www.heers.nl

some keywords that should have a n1 position according to every seo rule known don't rank at all or poor.

Thanks for taking a look.

[JoshuaKersh]

I'm not a total expert, but im sure iv read somewhere about Google not liking extra long pages. As your site uses that type of layout, maybe that might be an issue?

Again Its just a guess

[Heers]

that could explain the homepage, but it wouldn't matter for a subpage which is perfectly normal with regard to design / structure? Might be that I can get the homepage to rank better with a better text/html ratio though.

[JoshuaKersh]

Yeah that might help adding more content to the body of the homepage.

cache:www.heers.nl

[Andy.Drinkwater]

There are no Google penalties

This is a little awkward to be sure of Roderick as there are manual and algorithmic penalties, the latter you won't be notified about.

Can you tell me what you used to build the profile of backlinks to disavow? Based on what you say, this is where I would start looking.

-Andy