Contact form at the end of all posts

[Oren.]

I notice a lot of sales blogs have contact forms at the end of all their posts.  Can anyone give me some information on the effectiveness of this tactic?  Case studies, examples, or your experience from adding contact forms and what it did to conversions?

I imagine it would help increase conversions.  It would reduce a step from moving to a new page, but might turn off some visitors? Any information would be appreciated.

[mosquitohawk]

Greetings Oren,

Good question.  We use this tactic a lot with clients and on our own website but we don't necessarily include it on every page or post in an attempt to reduce blindness to the form.  We do it quite often though.  The key is to make sure you don't just thrown the form in there but actually call the reader to action in some way.  ie: "For more information on (what the post topic is about), sign up for our monthly newsletter below:"

If definitely improves conversion rate (although I don't have any specific numbers for you) and with the right hook in the call to action is very effective in lead generation, and also classifying your leads into buckets of interest for different types of email campaigns (or whatever).