To Many Links & Long Titles

[bmkdigital]

One of our clients currently has a number of pages that "Too many on page links",  Now her menu in itself has the majority.  With it being an eComerce website it has quite a few categories.  How harmfull is this to search rankings.

The other side of thing's,  Currently the client has a large number of pages where the title of the page is the product,  However her products for example could be

"The pink fluffy bear 2x4 with extendable arm and voice activation ( batteries not included )"

Again,  how Harmfull is having a large volume of pages named like this.

[David-Kley]

Having a large amount of pages or links shouldn't be an issues, as long as those pages have separate, effective content and titles. Each page should accurately describe what the item is, and be mentioned in your site map.

[alrockn]

I agree many product pages with long titles is normally not a problem, so long as each title is different.  The only issue is due to the length, the most important keywords are diluted or may not even be indexed if they're at the end of a long title.

[David-Kley]

I would agree on changing the page titles. The way that it's currently set up, it seems like it's pulling from the product description, or that whoever set it up is using the cart product name as the page title. I would revise the page titles to include less general info, focus more on the keyword, and use the description areas to describe the product in detail.

We are involved in optimizing a site right now that has the same issue, using VirtueMart. It's a lengthy process, but can provide a big payoff

[bmkdigital]

Its a similar product as VirtueMart.  However we have never delt with such a mass of long titles.  And yes,  the person who set it up seems to have simply just clicked the button to use titles as products names.  Unfortunately the site in question has alot of;

• Product red
• product blue
• product pink

Were currently reviewing the option ( taking my example product ) "The pink fluffy bear 2x4 with extendable arm and voice activation ( batteries not included )",Down to "Pink fluffy bear" to include only the main word.  The page itself covers the rest of the details there is just an in office debate on is this now to little information.

[David-Kley]

I understand. Dealing with cart systems can be very time consuming, depending on how many products you have listed.

Look at what your baseline keywords are, and then add the filters from there. For example, you might want to include "teddy bear"  if that is a more popular phrase in trends and keyword planner, then add your color filters from there. Make sure your product description gives enough detail to back up your page title.

One other thing you may want to investigate. If you are using a cms, see if there is a plug-in or component available that marks up your product info in rich snippets automatically. This will help your listings stand out, while saving you a ton of time. Best of luck!