PPC - Fixing the campaign so ads always rank in positions 1 - 3

[Carla_Dawson]

Hi everyone,

I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following

Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure.

Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10

Thanks

[Carla_Dawson]

Hi everyone,

I think I figured it out but please let me know

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[David-Kley]

We touch on this briefly on our page. There is also a video that may help you.

http://www.webdesignandcompany.com/st-louis-ppc-management

Having a high ad rank along with a targeted page (pages)  for PPC Will be your best bet.

[David-Kley]

And I know the links are not followed. I'm not trying to get exposure, it's just easier to let you see the video and the bullet points we touch on then type it all here from my mobile. Let me know if this helps! If you need more, I also can get our main PPC manager to chime in and help.

[Andy-Halliday]

Hi

You have found the way using the Adwords interface. However are you just using the Adwords interface or have you got any other third party software like Double click etc.

Its very simple in software like that, you can add rules to say if not in position 1 -3 increase bids by 'x'% or x amount (I always go with a % increase personally).

I would check the ones you are pausing as sometimes being in position 4 - 10 on certain keywords actually convert quite well. I have one keyword that performs best in position 5 (I don't know why and can't explain it, but I am not going to change it).

[Carla_Dawson]

Hi Andy,

Unfortunately I do not use any 3rd party software programs. Thanks for the tip on positions 4 -10. I will look at the conversion rates before moving the ads up. What do you consider an acceptable overall quality score for an ad group?

Thanks

Carla