Adwords Keyword Quality Score changes when keyword is paused

[David_ODonnell]

Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change.

For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1.

Has anyone else experienced this and/or have an explanation?

Cheers

[profesia]

The Quality Score is calculated every time when you make something with it. For example try to put to different ad group in same campign usually it gets higher score for a while. But it is not a real quality score. The real QS is calculated on base of impression and CTR.

The best what you can do is to not care about things like you mentioned - anyway almost everything which is under QS 5 in specific ad group is useless.

It is better idea to find for that keyword better landing page more structualized campaign/adgroup and write more accurate and relevant ad text.

Hopes it will help you

Best regards

[JustinDeLay]

Hi David--

Exactly the same thing just happened to me this morning - I had never seen it before. Then, I just went back & took a look again, the QS's were back to 3/10 on the paused keywords. Maybe some glitch in AdWords?

[flowsimple]

David, I've been noticing this "insta change" QS as well. This is a recent change. It occurs both when you pause a keyword, and also when you change a bid at the keyword level. It also occurs on any keyword with any QS, like even 7 or higher.

While it is disconcerting I don't think it is the actual QS. As Justin notes, wait a few minutes, go back and check and you will see that the QS changes back.

They've definitely made some weird change to their algo. I find it quite annoying. Hopefully someone will realize what poor user experience this is for us, and roll back this change.

[David_ODonnell]

I've noticed the same thing, while the initial 'insta-change' may be alarming, when you check back just a few mins later the QS adjusts.