I'm starting an internet marketing company along with a newspaper company

[onetwotree]

I'm starting a project for a newspaper company where I just started working as the in-house SEO. I'll have ownership along with the newspaper for this new internet marketing company and could use some advice.Should I build our new site on the newspapers domain with good pr already or start a fresh site from square one. I'm trying to weigh out the pro's and cons and I'm still undecided.This news company has been around since the 50's and the trust is there. But just one sticky situation with an uneducated client could hurt the reputation of the newspaper.Your thoughts please!

[Travis_Bailey]

You're asking a very general question without specific disclosures. To which site are you referring/talking about? There isn't any implied trust between a new domain based on old media, that I know. If people recognize the brand, that's fine.

In regard to reputation, don't do things that make people angry.

[onetwotree]

I rather not disclose the site name but page rank 4  and domain authority of 51. I hope you understand why I'm not dropping the site name because if we end up going the new brand direction I would hate to put this out.In terms of reputation, I'm talking worse case scenario. I have clients that do great things for their customers but you can't please everyone and one someone has a bad day they get on a review platform and vent.

[Travis_Bailey]

Best of luck, counselor.

[KeriMorgret]

This may be a situation where it is worth your money to hire a consultant and use an NDA and get some professional advice. We have a list of recommended companies in the footer that can be a place to start looking.