Google + box on the right hand side

Onlinq

When you search on a company name in Google often the URL of the specific company is shown as 1st organic search result.

Often one will also see a Google+ box on the right side when searching on a company name. This Google+ box includes a brand logo as well.

Our company has also a Google+ account for several months.

This page is also shown in the regular organic search results.

But when I search on my specific company name, I don’t see the Google+ box on the right side of the results. However, when I search on my company name including my location, Google does show our Company information in Google Maps style, and that does include our last Google+ update as well.

What do I need to do to show our Google+ information on the right side in the organic results when someone searches on our company name (without location), so our work and updates within Google+ are rewarded.

Looking forward to hearing from you!

GPainter

Hi there,

You may have heard of the tag rel=author well similar to that tag there is another called rel=publisher

what it does is links your Google + profile to your brand. There is no guarantee that the brand term will also link in the SERPs but if you regularly use your page and it has lots of +1's I'm sure it will have a much better chance. Technically as well you don't have to have the tag if you're Google page is verified but i don't see any harm in putting it in as it is an extra sign to Google that its your page etc.

This will only work on brand terms so I wouldn't feel you're loosing out a massive amount if ti doesn't work.

Hope that helps & Good Luck

Onlinq

Dear Chris,

Thank you for your reaction. Unfortunately, we already used _rel=publisher _on our website. Also, I see other companies with less +1's, that do have their Google + Brand page on the right side.

Anyone, any other ideas?

Tom

GPainter

Hi Tom,

It's a bit like the author tag in the way Google doesn't always pick it up, its not solely down to +1's also how much you use and interact with your community and if your brand is strong enough.

Test your site on the rich snippets testing tool if it's working in there, its working on the technical side of things. Might be a case to look into brand building.

MiriamEllis

Hi Onlinq,

In case it will help you in your study of this, common terminology for these types of results would be the 'knowledge graph' or 'knowledge panel'. Specifically what I believe you're searching for would commonly be referred to as the 'local knowledge graph for brand name search'. Confusing, huh? There are several different types of graphs/panels. No one is absolutely certain of the exact factors that trigger a knowledge graph for a branded search, but if your Google+ efforts are new, chances are, you need more time to build up your authority in a variety of ways.

This is a relevant thread in the Google And Your Business Forum:

https://productforums.google.com/forum/#!searchin/business/no$20knowledge$20graph$20for$20brand/business/vw8BU9xgYDo/yVhVQZsMEVwJ

Here's another:

https://productforums.google.com/forum/#!searchin/business/knowledge$20graph$20brand/business/4s9TXre8giw/meekDzCr8koJ

To develop your authority as a local business, start with these 20 factors:

http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

Then study all of the top local ranking factors:

http://moz.com/local-search-ranking-factors

My sense is that the local knowledge graph for brand searches appears once Google deems that a business has enough online authority to merit one.