Re Posting Reviews

[eddiejsd]

I would like to re post a couple short client reviews on the home page of my site.  The reviews are from avvo.com.  What is the best way to accomplish this without getting flagged for duplicate content?  Should I make an image containing the review text and then link it to the original review on avvo?

[LesleyPaone]

I honestly don't put as much stock in duplicate content penalties as a lot of people do. I would weigh the content that you are wanting to add against how much content is on the page to begin with. If you are sitting around 5-10% I would not worry about it at all. If you have no text on the page where you want to put the reviews, I would consider doing them in an image.

Also you might editorialize the content as well. Like say the original site lists the reviewer as "Janet Johnson" You might list the review as "Janet J." Also you might cut it down as well using periods. Like "Janet J. says, Great service.... I would recommend them to all of my friends". You can do that as a legitimate way of beating duplicate content without changing the point or message.

[KeriMorgret]

I'd check the terms of service on the site, and see if you're allowed to use the reviews on your own site, too.