Does a scrolling text area carry juice?
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I'm seeing a lot of companies in my industry loading the homepage with text by using a scrolling text area. Do the search engines see this as valid text or is it a cloaking method that carries less weight?
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I think these are usually iframes. Google can see them and I have been told they carry weight (http://www.wolf-howl.com/) , but they are also said to not carry any weight (bruce clay).
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I just did a little deeper look into the code of the competitor websites. They are using a css in the code:
This creates a scrolling text box on the homepage. I've included the code on one of my home pages and we'll see if it effects my results at all.