New website won't rank for branded keywords in Google, but does in Bing

[LaughlinConstable]

We launched a website in October www.butterfly.com. The branded product name "Butterfly Body Liners" will not rank until page 2 of Google, but it ranks #1 in Bing. Organic traffic never really picked up so it's not easy to tell if it's been "hit" by any penalty.

The strange thing is, this website: http://archive.is/PQZdO is ranking #1. This is an archived version of the site.

Does anyone have any insight as to why this is happening?

[csfarnsworth]

Google and bing crawler and ranking factors are still lot different. Google search results are getting better day by day because of these variables. EMD update was the one that affect many websites enjoying this benefit of same domain name. Based on personal experience still website with same keywords benefit you in many ways including better ranking and easy to remember domain name.

[Andy-Halliday]

not sure how much of an issue this is, but you have a couple of your main anchor text in a foreign language and none with the search term you are after and maybe more content on the main page about "Butterfly body liners" you only mention this once.

Maybe look to send some out for reviews and hopefully they will link back to you with the anchor text as "Butterfly body liners"

Also you have some anchor text on your home page 'Skip to main content', I will consider removing this.

[LaughlinConstable]

Do you think the previous owner of the domain butterfly.com could be affecting things? From a search on archive.org it appears it used to be a golf game console website. Obviously, the company was not named Butterfly. So do you think the previous history of this domain could be affecting the current rankings?