International site, be visible on both .com and .co.uk?

[Vivamedia]

Do you guys have any tips to increase the visibility in both Google.com and Google.co.uk?

The site today, have good visibility in USA, but its poor in the UK...

Information:

• The server is based in US.
• No region is set in the Google Webmaster Tools.
• Incoming links are from global regions, mostly US.

Do we need to add a specific section for the UK (uk.site.com or site.com/uk/) and specify region in GWT to make sure Google handle this the right way? Its a lot of work, rewrite all the content for another section, which also is in english...

[Andy.Drinkwater]

Hi Tommy,

You could always make use of HREFLANG, or a sitemap clusters, but the Google page here explains everything pretty clearly and would solve your issues.

It does mean additional work for you, but the best way that springs to mind that also has longevity built in.

-Andy

[Vivamedia]

Hi Andy!

Thanks for your answer, I´ve been thinking about this tag as well. Do you know if you can have two tags on the same page saying this is for both "en-gb" and "en-us" ?

[Andy.Drinkwater]

Hi Tommy,

You can have a default page that has nothing attached to it, which sounds like what you should do here, but I am pretty sure that saying both "en-gb" and "en-us" point to the same page, would defeat the object somewhat.

-Andy

[Vivamedia]

Yes I´m afraid of that to..

Lets say you copy all the default content to an UK-section:

uk.site.com or site.com/uk/.

Will the HREFLANG solve the duplicate content problem, or does it need to be unique?

[Andy.Drinkwater]

No, it doesn't need to be unique when doing this. Google understand that a product doesn't change, just because the location does, and is how they suggest avoiding duplication issues in these circumstances.

-Andy