Is it worth pursing PR and guest posting just for links?

[BrandonPindulic]

I'm still new to SEO, but I have a decent foundation on it.

To me, it seems like guest posting and earning PR on quality sites is good for the coverage, but will those one-off links really make a difference?

I'd have to assume that SEOs earn their worth when they build scalable links (i.e. tools that people link to, guides, etc)

So, while PR is nice, I feel as if I shouldn't focus my time there, but spending time on building a product such as QuickSprout.com's SEO audit tool, Cappex's college match tool, CNN's budget calculator, Moz's google weather report, etc.

[Andy.Drinkwater]

I honestly wouldn't look at PR services to build links Brandon. Google is well on to this one and it could do you more harm than good.

For links, there are hundreds of available tactics that can all help you, without penalty, and like you say, if you build something that people want, you will build links more naturally. Everyone likes a good tool, but the same is also said for great articles, studies and research that might have been done, but perhaps that you can improve on.

The only limitations here, are how creative you can get

-Andy

[SamuelScott]

First, I'd forget about doing guest blogging for the sole purpose of gaining links. Matt Cutts, Google's head of web spam, told us in clear terms that online marketers should stop doing this. (I'd add that people should not have been doing this in the first place.)

Rather, I'd focus on contributing to online publications for the purpose of increasing awareness and coverage of your company, website, product, and/or service among a specific, targeted audience. Don't worry about the links. They'll come naturally themselves as long as you do online PR in the right way.

For more, I'd suggest looking at my Moz post on the topic: http://moz.com/blog/an-introduction-to-pr-strategy-for-seos

In short, I'd focus on the websites from whom you would want links even if Google did not exist. If you sell widgets, then you want a mention -- with or without a link! -- on a website that is read by people who are interested in widgets. Think about this issue like this and don't worry too much about getting links directly.

[MikeRoberts]

Pursuing any avenue just for links is the wrong way to go about it. Press Release links have gotten hit bad lately because of their misuse and overuse... but if you have some news on your business that is actually PR worthy then shopping it around to respectable sites and getting your news out there to the right people can increase your qualified traffic. Same goes for guest posting. Its been hit bad lately but its not about the links per se. Getting your name out there, branding, sharing useful information or something humorous or poignant can help people learn who you are, increase your qualified traffic, etc. etc. and you don't need a followed link to reap the benefits. It also wouldn't hurt to look into social for branding and community purposes. And a product/tool/widget/infographic can also be a great way to gain links and/or spread via word of mouth/social mentions. But be sure not to go embedding any hidden links in sharable widgets or you'll get bitch slapped by Google as well. As Andy put it, creativity is the key here. There are so many ways of earning links, getting shared and being seen online that there practically is no limit to what is possible.